FRC

The discovery of a new energy F.R.C (Continuous Regenerative Braking) for electric vehicles is the reason for this video. The search for a clean, functional and instructive visual style was our priority to be able to convey clearly and concisely the operation of this new energy, which takes advantage of the vehicle’s own kinetic energy to recharge the battery.

The use of a black background in contrast to solid 3d elements in white and graphic motifs in yellow and electric blue, conveys the message with a surprising technological and forward-thinking air.