Fonetic

Fonetic is a 2D animation project in which we had to explain abstract concepts about an online reputation control software. We used a main character to guide us through the message.
It is composed mainly by 2D footage adding some 3D elements rendered in a flat style to generate dynamism maintaining the look of the production. It allows movements and interesting perspectives hard to achieve in other techniques.

Having a neutral and corporate tone, narratively we can see the video is split two blocks. The first one, darker, explains the problem the audience could have. The second one, brighter presents our client as audience solution. Using black and white backgrounds to split the composition we obtain influence in the emotional perception of the audience strengthen the message.