Links Hierarchy Jira+Agile

Thanks to the creation freedom the client gave us, we proposed a three level video production including live action, traditional animation and 3D animation together. It was an ambitious project where new techniques were developed in order to mix all layers and make them feel like one.

Our intention was to make a kind of video never seen before to impact the audience while explaining a complex message about an intangible topic. Live action allowed us to maintain it down to the earth as well as animation allowed us to create metaphors and actions that helped to transmit what the client was expecting.